With high quality posts and content that your current followers will want to share with their network, you can find that your brand’s reach has increased significantly. People often are more likely to listen and be influenced by their social circle much more effectively than simply getting your brand out there through ads and other promotions. With the proper social media and content marketing strategies, brand appeal can spread like wildfire.
Engage Current Fans
Keeping the very people already familiar and following your brand engaged with fresh content and promotions is a great way to not only to retain their loyalty but allow them to have the opportunity to interact with a brand and voice their praise and concerns.
- 72% of internet users utilize social media
- 47% of Americans say that Facebook is their number one influencer for purchases